Seth Godin on Convenience

Convenience is hugely attractive in organizations because it is easy to defend and easy to approve…The problem is that convenient approaches rarely break through or generate extraordinary returns.

- Seth Godin

How has your business or ministry been handicapped by convenience?  As Seth points out, extraordinary returns do not come from taking the convenient approach.  The “bird in the hand is greater than two in the bush” mentality is safe and may be good, but it won’t lead to greatness.  If you always accept what you have in your grasp you will never realize greatness.  In my practice, I have several things that are safe.  I know I can generate a certain level of business each month just by doing a few things.  The problem with that is my time is tied up and I convince myself that things are good.  Before the ideal practice will show up, I may have to jump off the safe road.

What can you do to avaoid ordinary results and move toward extraordinary?

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